Written by Kolawole


Global sportswear giant, Nike have signed fast-rising Nigerian music producer, Osaretin Osabuohien, popularly known as Sarz to an exclusive deal. This is part of Nike’s association with only the best and also further strengthening of the brand’s lifestyle status.
Critically acclaimed as one of the best music producers in the country as confirmed by ratings on various music charts, Sarz’s influence has contributed to the success of not a few Nigerian artistes with numerous hit songs, which continue to gain massive airplay.
As part of the deal, Sarz would enjoy exclusive privileges with Nike – making him the first Nigerian to join other A-list stars and celebrities around the world. He would also feature prominently on several events and activations starting with ‘We Run Lagos’ – a campaign created by Nike to encourage running as a part of social living.
Participants would run a 10-kilometre race in Lagos and the winners would be rewarded at a fun and convivial reception. You can participate by registering from the 1st of November or view Nike’s latest collection at
The deal was facilitated by Communications partners, Bedouin Nation and Primus & Cole.

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