Events

Music business talk With Kolawole Scoop: Experts chart new way forward in music promotion, distribution.

Written by Kolawole


The much talked music business talk may have come and gone but lessons and ideas shared by some of the industry’s finest and biggest shots will continue to dwell in the minds of those who attended the maiden edition.


For weeks, the convener of the event and founder of scoop media, Kolawole Sunday Omoboriowo had combed every part of the South West states preaching his new idea in its raw form and making wide consultations with those who should know.
His dream is simply to chart a new way forward for music business and new ways of music promotion for Nigerian music stars. in quick succession, Kolawole made a trip to Dubai and later London to broaden his scope of the idea that is set to shape the focus of many practioners in the entertainment business.
On June 28, entertainment big weights gathered on Best Western Classic Hotel, Victoria Island, Lagos State to discuss how better to run and promote their business in ways that would ensure that their intellectual property yields proceeds such that their life after music would not be lived in penury.
With discussants drawn from movie, comedy, music, media and other fields it was an eye-opening that ticked all the boxes for many, especially the new music acts in the industry who are constantly looking for ways to get their songs out to the world.
Some of them described the maiden edition as one that would go a long way in helping to make the right choices and prepare their minds of the greater engagements in the future.
From DJ Neptune to soulful music star, Aramide; music- comedian, Kenny Blaq, actress and singer, Dayo Amusa; blogger, Adesola Unuigbe, Adedayo Showemimo, Joey Akah; comedian Woli Arole;; MC Lively; Demola Expoze; Uche Ugo; Dro Ameh; Aramide, Tosyn Bucknor; DJ Lambo; Bugwu Aneto-Okeke Oye Akideinde Uche Ugo, Tobi TCD among others, the event according to those who attended lived up to expectations.
Top of the discussion was the way forward for the music industry and its urgent restructuring to meet today’s modern way of music and business as they go hand-in-hand. With the Afro beat genre of music sweeping over the music firmament across the African continent, concerns were raised as to how the practitioners can catch in on the vibe and put to good use their talents. Also part of the discussion was the use of digital media, which has greatly influenced and enabled music promotions and distribution, the panelist that comprised of Dayo Amusa, Woli Arole, Kennyblaq shared their experiences and spoke extensively on how entertainment stakeholders can make money from the new trend.
The event was hosted by popular comedian, WhaleMouth and lady Ariyike.

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