Liquid nutrition products like Ensure ™ and Boost ™ have been used almost exclusively in nursing homes and hoispitals, until recently. Lately we have seen nutritional companies marketing these drinks to people of all ages and all stages of health.
Liquid supplements are supposed to be the answer for busy moms running around with the kids, business people running out the door out without time for a sit-down breakfast, and older adults wanting to insure that they will be able to enjoy their grandchildren. But what do these liquid nutrion product really offer?
In general, these supplements are composed of water, sugar, milk and soy proteins, oils, vitamins, and minerals. An 8-ounce can generally has 250 calories, and the deluxe version may have as many as 355 calories. Most are lactose free, some have added fiber, and some are specifically designed for children or adults with certain health problems.
These companies are also selling supplements in the form of pudding cups and candy bar type products, with varous nutrientional content.
What nutritional need are companies trying to help consumers answer? Below are some of the reasons companies give for buying their products.
These companies ad campaigns are using fear tactics to make you worry that you are not getting proper nutrition from your ordinary meals. True, some people are consuming less than the Recommended Dietary Allowance (RDA) for some nutrients, this doesn’t mean they will develop a deficiency disease. If you truly feel you are not getting enough nutrients from your food, you should contact a registered dietitian or a KSU Extension Specialist in nutrition. They can help you determine your needs for additional supplements.